Genexod: The Definitive Guide to CRM and Its Features

Given the importance of how your business interacts with its customers, Customer Relationship Management will remain a fundamental part of it. Taken as a whole its strategies are not just concerned with ensuring the enterprise will have a better relationship with its clients but making sure the entire process will be as efficient https://marketingsaas.genexod.com/ as possible, too. 

Genexod’s CRM Software and the team managing it designed it with that purpose in mind. The features outlined here will tell you as much. 

Outlining the Reasons Why Effective CRM Is a Must

We’re referring, of course, to CRM done as it should be done when saying this. It’s CRM that paves the way to better revenues and lower costs simply because you get to retain customers, encourage repeat purchases as well as word-of-mouth advertising. 

At its heart is a desire to improve customer service and satisfaction. Obviously, that’s rarely a walk in the park. In order to be effective, a CRM Platform needs to be able to address key issues such as lack of understanding of the technology, reducing time and effort to answer customer queries and feedback, data security, among others. 

We also don’t need to look further than the success stories of hundreds of enterprises that have come up with effective implementations of CRM software in their respective companies. It’s imperative that your enterprise should sync with and get the most out of the software you choose. 

Genexod’s Holistic, Innovation-Driven CRM Solutions

We consider our CRM solutions an important aspect of our overall digital marketing strategies. With that in mind, these are the features we chose to integrate into our software:

Automation-Driven Tools

It’s important to cut time and effort as much as possible when interacting with customers. This is why we opted to integrate plenty of automation solutions, particularly when capturing leads and boosting sales. 

  • With our automatic calling feature, you will be able to respond to customers with a single push of a button, without delay, and with relative ease. 
  • Users may choose to schedule and send automated SMS and email messages in the times they deem most appropriate.
  • It also capitalizes on the unique benefits of voicemail marketing by letting you send a pre-recorded one to your contacts automatically.
  • Lastly, it also manages to automatically respond to Facebook messages and even helps to convert potential leads with minimal to zero efforts from users. 

Single Chat Platform with Everything You Need

Our centralized communication solution gives users a birds’ eye view of every conversation done and currently being made with all their customers. 

  • Imagine being able to use one platform and multiple tabs to handle SMS, emails, phone calls, and Facebook messages.
  • For added convenience and time-saving, it also integrates two-way text messaging.

Better and Faster Feedback Response

In our software, there’s a dedicated section for recording every feedback left by customers. With it, you’ll be able to easily keep track of all the reviews you’re getting. More importantly, you’ll be able to reply right away to the ones that require your attention the most.

  • Should you receive negative reviews, this allows you to be informed almost instantaneously so you can respond to it in the quickest way to keep it from having a big impact on your business. 

Seamless Customization 

To ensure the best results for any kind of enterprise, we made the software as flexible as possible. We are well aware that every business is unique, so we give as much control to our users as to what features they should use.

  • We made it a point to make our communication features as versatile as possible, so they’ll be able to efficiently respond to plenty of issues pertaining to customer service and relationships.
  • Create custom reports that are only pertinent to your specific industry or requirements.

100% Data-Centric and -Driven

Top-notch CRM solutions always manage to deliver valuable and in-depth insights about every customer. It doesn’t limit itself to providing a comprehensive overview of communication channels. 

Genexod achieves this by giving you the whole picture through our advanced analytics dashboard. With it, you’ll be able to:

  • Track how each campaign is performing with regard to profit and losses derived from the real-time data gathered.
  • Gain precious knowledge of your users’  respective behaviors and how they’re interacting with your website and other content.
  • Stay on top of more detailed stats like appointment rates and response rates. 
  • Get to know your customers more with the help of data acquired from social media channels like Facebook. 

Conclusion

The Best CRM Software not only manages to help businesses enjoy a more loyal client base and better profits, but it should also be able to guarantee growth by providing invaluable insights through data. It should, at least, be able to turn a majority of the entire spectrum green to do this. With Genexod’s innovative and holistic approach, our solutions manage to achieve just that.