How do you write a text that connects with your audience? You want to make sure your text sounds personally engaging and professional. Here are a few tips on how to write an SMS that connects with your audience.
Address the Recipient By Name
When writing an SMS, don’t just address it to “Dear customer” or something similar. This is impersonal, and it doesn’t engage your customers. Instead, when you write a text, be personal and add the recipient’s name to the message. Doing so will make the text more personal and engaging and keep your customers interested. Even if you use a mass text service, you can still address them by their name. Just make sure you don’t write “Dear Sir” or similar, but instead use the person’s first name.
Start with a Question
When you’re writing an SMS, one way to make it engaging is by starting your message with a question. You can ask questions like: “Did you go on any great trips recently?” or “How was your weekend?” Writing texts like these is a great way to open up a dialogue with your customers, and you’ll find that most of them won’t mind responding to you. This is also a clever way to get your customers to engage with you, which is critical if you want them to build loyalty.
Be Empathetic
Another tip that can help you connect with your customers is to be empathetic. If they’re having a bad day, you need to show them that you empathize with them. Write texts like “I’m sorry for the inconvenience” or “I understand your frustration.” When they know that you care about their problems and are trying to help, they’ll feel better about your SMS service. They’ll also be much more likely to reply and engage with you, which is an excellent thing for both sides.
Be Concise When You Write
Don’t waffle when you write an SMS. Instead, please stick to the point of your message and try to make it as short as possible. If you’re asking questions, keep them short and to the end. You don’t want any of your customers to misunderstand what you’re saying in a text, so be concise when you write. Ensure that your message is short and get to the point of it.
Stay Engaging
When writing an SMS, don’t just end it with a question and then leave your customers hanging. Instead, be sure to respond to their responses and keep them engaged. You can do this by asking follow-up questions that invite more details about their answer to one of your questions. For example, if someone tells you that they went on a great trip recently, ask them about the best part of it or what their favorite part was. If you’re able to stay engaged with customers like this, they’ll start building up brand loyalty and are more likely to come back in the future.
Tailor Your Messages
To create engaging SMS and build loyalty, you’ll need to ensure they’re relevant. Be sure that the content of your messages is pertinent to your customers. If someone writes in about getting a new phone, offer them advice on how to transfer their information onto their new device; if someone writes in about a vacation, offer them tips on getting the most out of their trip. Tailor your messages so that they’re relevant, and you’ll find that customers are more engaged when they write in.
Use Friendly Language and Avoid Jargon
You don’t want your customers to misunderstand what you’re messaging them, so make sure you use-friendly and approachable language in your text. Keep the tone of your messages casual and avoid using jargon. Speak like an average person when you write out an SMS, and people will be more likely to engage with it.
Above all else, remember that writing SMS that connects with your customers is all about staying engaged. You want to make sure they’re interested in the content of your text, but you also want them to be invested enough in it that they’ll respond and keep the conversation going. Write out an SMS using these tips, and you’ll find that people are more likely to engage with it.