To make the transition from an e-commerce startup to an e-commerce giant, the most basic ingredient required is an user friendly website. This is even more important in present times as the competition has only got hotter, with the proliferation of the internet even to the remotest corners of the world. Every product-based company is looking to utilise the avenue created by e-commerce. So, how do you stand out?
You may be having the best products in the market, but you need to put it out there in the public in a way that the customers choose them over the plethora of options available. The medium to do so is your website.
Last weekend, I was looking for online glasses in the UK on Specscart’s website. I was really amazed by the hassle-free experience offered. From arriving at the home page to checking out with my beautiful pair of cat-eye glasses, it was all so simple and lucid. There were a lot of positives that I have taken from the way Specscart has put together their website, which I will be sharing with you throughout this write up.
Here are a few tips you can implement to make your website user friendly.
An Eye-catching Home Page
The home page is the first point of contact between you and your lovely customers. You will definitely want them to proceed further. How do you do that?
Create an engaging home page. There must be something that helps you stand out from the rest in the markets. It can be your vision, your products, your services or anything. Put it out there and let the customers know. Also, you need to draw the customer’s attraction by displaying the ongoing sales.
A note of caution – don’t go overboard with the marketing aspect. Instead, focus on bringing in a personal touch – the most dominant factor why customers choose the brick-and-mortar based retail stores over online shopping. Don’t miss out on displaying your best selling products. Use creative images, animations and videos to keep it engaging.
Once you get your homepage right, the chances of receiving an order increases exponentially, provided you have got what the customer is looking for.
Improving on Searchability
To cater to the specific demands of your customers, you need to make it super easy for them to arrive at what they are looking for. To achieve this, work after segregating your products under as many possible categories.
Your work doesn’t stop at segregation. You also need to use the sort and filter features ideally. Just taking an example from Specscart’s website – where I went to look for glasses frames for women – the filter feature here made it very simple for me to arrive at the exact style that I was looking for, and that too in no time.
A Hassle-free Checkout
It would be really disappointing if even a single customer backs off from here as they have already made up their mind to proceed with the purchase. You need to be very effective with your checkout procedure.
Don’t bulldoze the customers with requirements of data submission. Even the data which is necessary for your business should be collected in such a way that it doesn’t appear to be a burden. Also, avoid adding extra charges at the checkout by adjusting the taxes in the price tag and also providing free delivery.